Master Sales with the Legacy Connect Selling System

Sales Strategy Development for Consistent Success

The Legacy Connect Selling System is built around the fact that people hate to be sold but they love to buy! It isn’t about “closing” people, it fosters the event of people closing themselves. —it’s about transforming the way you engage with your clients. We teach you how to recognize the 4 behavioral styles (Social Styles) that exist in humanity to intentionally create genuine, lasting connections. Instead of using outdated gimmicks that prospects can see through, Legacy Connect focuses on quickly identifying the prospect’s social style, then understanding the ways they feel more comfortable being communicated to, how they like to buy,  and then how to adapt your communication style to meet the needs of your buyer.

Why Choose Legacy Connect?

• Deeply rooted in behavioral science: We teach salespeople how to use psychological insights to build trust from the very first interaction.
• Designed to reduce stress: Our system focuses on creating win-win scenarios, so you close more deals without the need to pressure your prospects..
• Versatile across industries: Whether you sell SaaS, digital marketing services, tech, enterprise or any B2B services, Legacy Connect helps you engage more effectively with any audience. It’s universal, and it applies to B2C selling.

Learning the Connecting Super Power on First Encounters with:

Code 7 Cognitive Connecting – It delves into the psychology of the buying process, recognizing that every prospect has a set of seven subconscious questions or suspicions about the seller. These questions range from doubts about the seller’s credibility, their motives,  to more personal apprehensions, commonality, and mutual respect. This approach equips sellers with the cognitive tools, suspicion code-breakers, and the tactic of taking one of two necessary communicational paths to address these questions in a deliberate, others-focused, and intelligent manner, paving the way for a deeper and more meaningful engagement.

Why Leverage Code 7 Cognitive Connecting:

1. Proactively Address Buyer Suspicion: Sellers can immediately start removing friction, quickly remove buyer suspicions, fostering a safer environment for open dialogue.
2. Build Immediate Trust: Trust is paramount and gaining it sooner than later is vital. Code 7 is a first interaction trust-builder and sets a positive foundation for the entire sales process.
3. Facilitate Candid Communication during Discovery: As suspicions are addressed, prospects feel more comfortable and willing to share their true challenges and goals, allowing for a more tailored and effective sales strategy.

Other Keys to this Elite Sales System

Gain Sales Mastery in:

1. Approaching Skills,
2. Elite level Discovery Skills coupled with business acumen,
3. Presentation skills grounded in Neuroscience so you keep and maintain the attention of each of the 4 behavioral styles.
4.  Targeting like a Pro
5. Tension-reducing skills: Intentionally diffuse upsets like a communication master, taking the proper path relevant to each behavioral style’s proclivity to calm down and re-engage.
6. Knowing your numbers so you can adjust effectively when falling behind quota pace or better yet, hit quota predictably everytime.
7. Learn to handle objections before they arise during the approach, discovery, and during the presentation.

Best Customer Relationship Management System

The majority of these exact same skills can be learned and leveraged by your account managers or customer success teams allowing them to create more revenue through consistent upsells and more profitability due to lowering your client churn rate.

The diffusing skill is paramount in this role, and building out your customer profiles with the assigned Social Style of the customer allows any and all account managers to adapt their communications accordingly. This fosters a deeper connection, longer-lasting customers, more trust when it comes to suggesting products and services to upsell, and effective ways to communicate tough news or diffuse an upset. Let’s be honest: there are good times and bad times in every relationship, and Legacy Connect keeps the relationships together.